Shopping Therapy

“Shopping has always been a form of therapy. Women get an enormous amount of pleasure from the act of looking, and it’s an escape.”- Paco Underhill,Envirosell

DO YOU GET MORE PLEASURE FROM WEARINGSOMETHING YOU’VE HAD FOR A LONG TIME, OR SOMETHING YOU’VE JUST BOUGHT? (WOMEN 16-70)

Had for a long time 32%

Just bought 65%

“It’s part of our nature that, as women, we feel good when we buy something,” affirms Richardson. “Men like bigger toys,” she adds. “For women, it doesn’t take a car—it can be a sexy shirt, a necklace, or a great handbag. If you’re not feeling your best, or having an ‘ugly’ day, a new pair of pants can be a great lift.”

“If you’re having a really bad day, going out and treating yourself makes you feel like you’re righting a wrong in some way,” says the pharmaceutical executive who lives in Tarrytown, N.Y.

“The reason why we shop stems from a basic social need; part of the process is not just acquiring goods,” he relates. “People are social, and they need to be around other people. Going to the marketplace has been a drive since we were hunters and gatherers.”